In our business, you must understand the flow of how the business goes. First of all is promotion and prospecting. This is the single most important first step in all businesses and sales out there. Before a company or an individual gains profits through sales, they must do promotions. This is to attract the attention of people to what you are offering to them; therefore attract potential customers. This step is only to ensure that they are aware of the existence of your product. There are two main ways that you can do to achieve more promotions and prospecting. They are :
- Flyers
- Mass Media
Flyers is one of the easiest way to get to the masses. However, you have to take note that several factors affects the effectiveness of a flyer. They are:
- Text - the message that you put in the flyers.
- Powerful words - you need words that captures attention and ignites prospect's intentions to respond to the flyer.
- Visuals - black & white flyers often receives lesser responses
- Venue of distribution - where there is crowd, there is your pool of potential prospects.
- Response Level - Based on Law of Average, means the ratio of flyers given and responses received, reflects how much flyers you need to give.
Mass Media means to promote through the following mediums:
- Newpapers - price range from $30 to several hundreds
- Radio - Channel Ria - $800, Warna - $1600, not including production
- TV - several thousands
- Magazines - Manja Magazine - $8000
- Internet - from ad supported free services to several hundreds, social websites - free
Mass media is often reaps lots of response but it also depend on and message you put in the promotion and how it is conveyed.
Remember that in our business, once there is response, there must be appointments for table talk sessions. Hopefully, a closing can be achieved and income will be generated. Also never forget to give follow up service to the new business partner or customer.
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